Welcome

HAMBURG - THE GATEWAY TO THE TRADEMARK WORLD

Dear ECTA members, delegates and guests,

Welcome to the City of Hamburg – we have chosen this year’s Conference title modifying Hamburg’s well known labelling “Gateway to the World”. Hamburg, being both a magnet for tourists and a symbol of strong economic power, seems to be the perfect location to host the 34th Annual Conference of ECTA. As the second largest city in Germany, Hamburg is characterized by water: the rivers Elbe and Alster (just to name two), countless canals and its huge harbour, connecting to both the North Sea and the Baltic Sea which are however more than 70 km away from the city.

You can look forward to an interesting conference: Excellent speakers and moderators guarantee both informative lectures and vivid discussions. Our main hotel, the Grand Elysée, is a modern Conference Hotel both easy to reach and centrally located. Having all conference venues within the main hotel assures plenty of time to experience the surrounding area.

Delegates can also expect an attractive schedule of social events: On Wednesday a boat cruise will take us to the evening location – the ‘Beach Club Hamburg Del Mar’, located at the waterfront of the river Elbe. The following day’s dinner will be held in the legendary Hamburg soccer club ‘St. Pauli’ – in the vicinity of the ‘Reeperbahn’, Hamburg’s entertainment area. The Gala Dinner on Friday will take place in a former quay shed that is now an historical monument.

Accompanying persons can expect a wide range of fascinating activities like exploring the waterfront of Hamburg, visiting the art historical highlights of Hamburg, gazing at the harbour with the most modern container terminals in the world or going on a daytrip to visit the nearby City of Lübeck, a UNESCO world heritage site. Adding the entire weekend promises to offer various other highlights just waiting to be visited.

We wish you an unforgettable stay and thank you for joining us in Hamburg.

F. Peter Müller, ECTA President
Prof. Dr. Alexandra von Bismarck, Dr. Christian Freudenberg, Rainer Kaase, Andrea K. Marx, Andreas Thielmann, Anne-Maria Wendroth, Members of the Local Organizing Committee


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