Welcome

HAMBURG - THE GATEWAY TO THE TRADEMARK WORLD

Welcome to the City of Hamburg – we have chosen this year’s conference title modifying Hamburg’s well known label as the ‘Gateway to the World’. Hamburg, being both a magnet for tourists and a symbol of strong economic power, makes the perfect location to host the 34th Annual Conference of ECTA. As the second largest city in Germany, Hamburg is characterized by water: the rivers Elbe and Alster (just to name two), countless canals and its huge harbour that connects to both the North Sea and the Baltic Sea, both more than 70 km from the city.

You can look forward to a very interesting conference: excellent speakers and moderators guarantee both informative lectures and lively discussions. Our main hotel, the Grand Elysée, is a modern conference hotel both easy to reach and centrally located. Having all conference venues within the Elyseé assures plenty of time to experience the beautiful surrounding areas.

Delegates can also expect an attractive schedule of social events: on Wednesday, a boat cruise will take us to the evening location – the beach club Hamburg Del Mar, located at the waterfront of the Elbe River. The following day’s dinner will be held in the legendary Hamburg soccer club FC St. Pauli – in the vicinity of the infamous Reeperbahn, Hamburg’s entertainment area. The Gala Dinner on Friday will take place at Schuppen 52, a former dock warehouse that is now an historical monument.

Accompanying persons can expect a wide range of fascinating activities, such as exploring the waterfront of Hamburg, visiting the art historical highlights of Hamburg, gazing at the harbour with the most modern container terminals in the world or going on a day trip to visit the nearby City of Lübeck, a UNESCO World Heritage Site. Adding the entire weekend promises to offer various other highlights just waiting to be experienced.

We wish you an unforgettable stay and thank you for joining us in Hamburg.

F. Peter Müller, ECTA President
Prof. Dr. Alexandra von Bismarck, Dr. Christian Freudenberg, Rainer Kaase, Andrea K. Marx, Andreas Thielmann, Anne-Maria Wendroth, Members of the Local Organizing Committee