Wednesday 28 June

08.00-20.00 Registration and Information Desk - Ground Floor / Conference Entrance
08.00-13.00 Committee Meetings (by invitation only)
08.00-09.00 Advisory Committee - Duna Salon I
08.30-12.30 Internet Committee - Duna Salon III
09.00-12.30 Design Committee - Panorama IV
Professional Affairs Committee - Panorama I
09.00-13.00 Anti-Counterfeiting Committee - Panorama II
Copyright Committee - Panorama III
Law Committee - Ballroom II-III
10.00-13.00 Geographical Indications Committee - Panorama V
Harmonization Committee - Ballroom I
13.00-14.15 EUIPO-Link Committee lunch meeting - Duna Salon III
Membership and Disciplinary Committee lunch meeting - Duna Salon I
Publications Committee lunch meeting - Panorama I
WIPO-Link Committee lunch meeting - Duna Salon II
13.00-14.15 Lunch for Council and Committee Members (by invitation only) - Corso Restaurant
14.30-18.30 Council Meeting (by invitation only) - Ballroom I
14.30-17.15 WORKSHOP - Ballroom II-III
14.30-15.30 Part I: Wine Brands and Labelling
Moderator: Dr. Peter Lukácsi, Chair of the ECTA Professional Affairs Committee, Partner, SBGK Attorneys at Law, HU

EU Perspective, Dr. Enrico Bonadio, City University of London, UK

US Perspective, J. Scott Gerien, partner Dickenson Peatman & Fogarty, US

Discussion
15.30-16.00 Coffee break
16.00-17.00 Part II: Trade Marks and Languages
Moderator: Dr. Peter Lukácsi, Chair of the ECTA Professional Affairs Committee, Partner, SBGK Attorneys at Law, HU

Practitioner Perspective, Jordi Güell, ECTA Council Member, Partner, Curell Suñol, ES

Boards of Appeal Perspective, Agnes Szanyi Felkl, Member of the Third Board of Appeal, EUIPO, ES

Discussion
17.00-17.15 Coffee break - Exhibition Area
17.15-19.00 WIPO, EUIPO & WCO WORKSHOP - Ballroom II-III
Moderator: Dr. Peter Lukácsi, Chair of the ECTA Professional Affairs Committee, Partner, SBGK Attorneys at Law, HU

WIPO: Madrid tools and statistics, Sara Amini, Project Coordination Officer, Madrid Registry Support Division, Brands and Designs, WIPO, CH

EUIPO: European Cooperation Projects (ECPs), Simon White, Head of Service, European Cooperation Service, EUIPO, ES

WCO: IPM tools, Katelen Perez T’Seyen, Manager, World Customs Organization IPM – Private Sector, BE

Jingle by Nils Haugaard
20.00-23.00 Welcome Reception - "Europa" Boat
Join us for an informal and pleasant evening on a river cruise boat “Europa”, built in the middle of the last century. Its dimensions are unique in river navigation on the continent and it has been designed especially for events.
During the welcome reception, you can enjoy the most beautifully illuminated sights of Budapest like the Parliament, the Castle District with the Royal Palace, Mathias Church and Fishermen’s Bastion, the Statue of Liberty on Gellért Hill, Palace of Arts, National Theatre and the most remarkable bridges of the capital.
The open panorama deck on the top of the boat offers a 360-degree view of the glamorous Danube landscape.

Programme of the welcome reception:

20:00 Meeting at Intercontinental Hotel Budapest main entrance
English speaking guides will be at your disposal to direct you to the Akadémia pier nr. 1.

20:05 Boat docks at Akadémia Pier Nr. 1
20:10 - 20:40 Embark the boat, cocktail reception
20:40 - 22:05 Cruise on the river Danube, buffet dinner
22:05 - 22:15 Short stop at Akadémia Pier Nr. 1 – Opportunity to get on/off the boat
If you miss the boarding or your flight arrives later, you can join the cruise for the second round.
22:15 - 23:00 Cruise on River Danube
23:00 Boat docks at Akadémia Pier Nr. 1

Dress code: Casual (high heels not recommended)

Thursday 29 June

08.00-18.30 Registration and Information desk - Ground Floor / Conference Entrance
08.30-09.00 Annual General Meeting - Ballroom
09.00-09.25 Welcome
Ruta Olmane, ECTA President, Metida Law Firm, LV
István Tarlós, Mayor, City of Budapest, HU
Dr. András Jókúti, Acting Director-General for Legal Affairs, Hungarian Intellectual Property Office, HU
Dr. Judit Lantos, ECTA Council Member & Chair of the WIPO Link Committee, Sár and Partners Attorneys at Law, HU
Dr. Katalin Szamosi, ECTA Member, SBGK Attorneys at Law and Patent Attorneys, HU
Sozos-Christos Theodoulou, ECTA First Vice-President, The Law Offices of Dr. Christos A. Theodoulou LLC, CY
09.25-10.40 Latest IP News and Trends
Moderator: Anette Rasmussen, ECTA Second Vice-President, Awapatent A/S, DK

EUIPO update, José Izquierdo, Deputy Director International Cooperation, International Cooperation and Legal Affairs Department, EUIPO, ES

WIPO design and trade mark update: The Hague and Madrid systems, Grégoire Bisson, Director of the Hague Registry, WIPO, CH

WIPO copyright news, Michele J. Woods, Director, Copyright Law Division, Culture and Creative Industries Sector, WIPO, CH

Discussion
10.40-11.10 Coffee Break - Exhibition Area
11.10-13.00 1st Session: The first year of the EU Trade Mark Reform - A bridge between the past and the future
Moderator: Luis-Alfonso Durán, ECTA Past President, Durán-Corretjer SLP, ES

EUIPO ‘a first evaluation’, Dimitris Botis, Deputy Director for Legal Affairs, International Cooperation and Legal Affairs Department, EUIPO, ES

National Offices’ view, Imre Gonda, Immediate Past Deputy-Head of Trademarks, Design & Utility Model Departments of the Hungarian Intellectual Property Office, HU and former Chairman of WIPO SCT, HU

Practitioner’s view, Sarka Petivlasova, Hogan Lovells (Alicante), ES

Special subject: Trade marks and GIs, Paola Ruggiero, Vice-Chair of ECTA GI Committee, Bird & Bird, IT

Discussion
13.00-14.30 Lunch - Exhibition Area and Corso Restaurant & Terrace
14.30-15.45 2nd Session: BREXIT Legal consequences - A bridge blown up?
Moderator: Mireia Curell Aguilà, ECTA Past President, Curell Suñol, ES

Academic perspective, Prof. Spyros Maniatis, Queen Mary University of London, UK

UK practitioner, Catherine Wolfe, Boult Wade Tennant, UK

ECTA Committees’ views, Carolin Kind, Chair of the ECTA Harmonization Committee, Greyhills Rechtsanwälte, DE

Discussion
15.45-16.00 Coffee break - Exhibition Area
16.00-17.30 3rd Session: New Technologies and IP Rights - Exciting bridges ahead
Moderator: Dr. Max Oker-Blom, ECTA Secretary General and Past President, Hanken School of Economics, FI

Internet of Things (IoT) and IPR, Prof. Taina Pihlajarinne, University of Helsinki, FI

3D Printing and IPR, with a touch on anti-counterfeiting, Dr. Dinusha Mendis, Professor of Intellectual Property Law, Bournemouth University, UK

Artificial Intelligence and IPR, Bárbara Díaz-Alaminos, Ph.D. Cand., University of Copenhagen, DK

Discussion
18.00-19.15 ECTA Committee Chairs meeting (by invitation only) - Panorama I
20.00-23.30 Hungarian Evening - Lázár Equestrian Park
Let us take you to the Hungarian countryside to the Equestrian Park established by the world champion Lázár brothers. The Park is situated 35 km from Budapest in the picturesque Domony valley. Upon arrival you will be welcomed with Hungarian scones (pogácsa) and typical Hungarian brandy (pálinka) followed by a horse show and an authentic Hungarian dinner in buffet-style accompanied with atmospheric music. You will be seated in one of the tastefully decorated three adjacent restaurants or outside on the terraces overlooking the beautiful hills of the valley.

Programme of the Hungarian Evening:

18:45 - 19:20 Continuous bus departures from the Conference Venue
19:30 - 20:30 Bus arrivals to the Equestrian Park, welcome reception
20:30 - 22:00 Seated buffet dinner
22:00 - 22:30 Horse show, after the show the first coach will leave the venue
22:30 - 23:30 Dessert buffet and open bar, coach shuttles back to the Conference Venue

Dress code: Casual (high heels not recommended, cardigan or light jacket recommended)

Friday 30 June

08.00-18.00 Registration and Information desk - Ground Floor / Conference Entrance
09.00-13.00 Parallel Sessions
09.00-11.00 4th Session: Mediation/Arbitration - A bridge between two disputing parties - Ballroom I 5th Session: Psychology and Marketing of Brands - Building bridges with other disciplines - Ballroom II-III
Moderator: Dr. Luca Barbero, Member of the ECTA Internet, Publications and WIPO Link Committees, Studio Barbero, IT Moderator: Dr. Judit Lantos, ECTA Council Member & Chair of the WIPO Link Committee, Sár and Partners Attorneys at Law, HU
WIPO AMC, Peter Moody, Member, WIPO Panel of Mediators, Senior Consultant, Brookstreet Des Roches, UK Introduction: Brand Coaching, Gregory Egedi CEO of Born Ltd. (designer of the ECTA Conference logo), HU
IMI, Irena Vanenkova, Executive Director, International Mediation Institute Specialist, Mag. András Wiszkidenszky, Regional Director, Superbrands CE, Austria, Czech Republic, Slovakia, Switzerland
eu. Czech Arbitration Court, Jitka Tůmová, Deputy Secretary, ADR Supervisor (incl. Domain Name Disputes), Czech Arbitration Court, CZ Industry experience, Hubert Doléac, Senior IP Lawyer, Troller Hitz Troller, former Senior Legal Counsel IP at Nestlé, CH
Social Media, Marine Chapuis, Digital Communications Manager, Kering, FR
Discussion Discussion
11.00-11.30 Coffee Break - Exhibition Area
11.30-13.00 6th Session: The actual status of the EU Copyright Reform and the Digital Single Market Strategy - Who owns the virtual bridges? - Ballroom I 7th Session: Designs, Trade marks and Copyright - A complex bridge - Ballroom II-III
Moderator: Delia Belciu, Chair of ECTA Internet Committee, Attorney at Law, RO Moderator: Bernard Volken, Co-Chair of ECTA Design Committee, Fuhrer Marbach & Partner, CH
Vita Jukne, Policy Officer, Copyright Unit, DG CONNECT, European Commission, BE Technical Industry, Dr. Stephan Engels, Senior IP Counsel, Siemens Aktiengesellschaft, DE
Dr. Sebastian Felix Schwemer, Centre for Information and Innovation Law, University of Copenhagen, DK Automotive Industry, Dr. Kerstin Gruendig-Schnelle, Attorney at Law, Lichtenstein, Körner & Partners mbB, DE
Dr. habil. Anikó Grad-Gyenge, Associate Professor, Károli Gáspár University and Copyright Advisor, Proart and Mahasz, HU Furniture Industry, Dr. Peter Schramm, Co-Chair of ECTA Design Committee, Meyerlustenberger Lachenal Rechtsanwälte, CH
Discussion Discussion
13.00-14.30 Lunch - Exhibition Area and Corso Restaurant & Terrace
14.30-14.50 Helicopter speech
Make it Simple: Evolving the new brand by OTP Mobil Ltd, Péter Benyó, CEO, OTP Mobil Ltd., HU

Discussion
14.50-15.50 8th Session: 20 years of Case Law - A bridge well built
A review of the most important EUCJ trade mark cases during the past 20 years

Interviewer: F. Peter Müller, ECTA Immediate Past President, Partner, Müller Schupfner & Partner, DE

Speaker: Prof. Dr. Alexander von Mühlendahl, ECTA Honorary Member, Bardehle Pagenberg Partnerschaft, DE

Discussion
15.50-17.20 9th Session: Decisions of the Year - A bridge from down to top
Moderator: Cristina Bercial-Chaumier, Chair of ECTA Law Committee, Partner, Casalonga Alicante S.L., ES

EUIPO first instance decision of the year, Imogen Wiseman, Vice-Chair, ECTA Law Committee, Cleveland, UK

EUIPO BoA decision of the year, Agnes Szanyi Felkl, Member of the Third Board of Appeal, EUIPO, ES

GC decision of the year, Georgios Gryllos, Legal Secretary, Chambers of Judge D. Gratsias General Court of the EU, LU

CJEU decision of the year, HHJ Hacon, Presiding Judge, Intellectual Property Enterprise Court, UK

Discussion
17.20-17.30 Summary
Sozos-Christos Theodoulou, ECTA First Vice-President, The Law Offices of Dr. Christos A. Theodoulou LLC, CY
17.30-18.00 Closing reception - Exhibition Area
20.00–24.00 Gala Dinner at the Railway History Park
The first Railway History Park of Europe is a unique event venue in Budapest and even in Central Europe.

Let us take you back to the “Great Gatsby” era. The welcome cocktail reception in the Railway History Park, followed by a luxurious dinner and a spectacular revue show in the oriental hall of the museum evoke the atmosphere of the 1920s and 1930s.

Programme of the Gala Evening:

19:15 - 19:45 Bus departure from the Conference Venue
19:45 - 20:45 Bus arrivals to the Railway History Park, welcome reception
20:45 - 23:45 Gala dinner with entertainment
23:45 - 02:00 After the dinner the party starts with live band and DJ, Bus shuttle services to the Conference Venue

Dress code: Smart (black tie, suit/cocktail dress or black dress, 1920-30 theme), due to uneven surfaces reconsider wearing high heels. Please feel free to dress according to the theme.